Mission & Goals

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Founded in 1947, Heartland United Way is a local community impact and fundraising organization that aims to improve lives and create possibilities for people in Hall, Hamilton, Howard and Merrick Counties. Heartland United Way achieves its mission through advocacy, leadership and support for non-profit organizations that help individuals and families gain access to educational, economic and health opportunities. With the help of diverse community partners who serve as board members, impact council members and volunteers, Heartland United Way advances the common good by building opportunities for individuals and families to live independent, successful lives. Heartland United Way thrives on the generosity of its donors, and all donor dollars are wisely invested locally by dedicated community volunteers into high-performing programs.

Mission: To improve lives and create possibilities
Brand Anthem: At Heartland United Way, we fight for the health, education and financial stability for every person in every community.

Education, Income and Health

Heartland United Way works toward goals in education, income and health, which we believe are the building blocks for a good quality of life. We are taking steps to accomplish the following goals in our communities by 2018:

  • Education: Improve early grade reading levels and cut the high school drop-out rate in half
  • Income: Cut the number of low-income families that are financially unstable in half
  • Health: Increase the number of people who are healthy and avoid risky behavior by one-third

Our goals are ambitious, but with the help of community partners like you, we can achieve them.