Mission & Goals

Heartland United Way advances the common good by creating opportunities for a better life for all. We recruit the help of diverse community partners who bring the passion, expertise and resources needed to get things done in Hall, Hamilton, Howard and Merrick Counties.

Mission: To improve lives and create possibilities. 

Education, Income and Health

Heartland United Way works toward goals in education, income and health, which we believe are the building blocks for a good quality of life. We are taking steps to accomplish the following goals in our communities by 2018:

  • Education: Improve early grade reading levels and cut the high school drop-out rate in half
  • Income: Cut the number of low-income families that are financially unstable in half
  • Health: Increase the number of people who are healthy and avoid risky behavior by one-third

Our goals are ambitious, but with the help of community partners like you, we can achieve them.