Community Investment

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The Heartland United Way is committed to making a difference through programs that positively impact the most pressing issues in our communities. United Way provides partial funding to community impact programs at 16 partner agencies and other nonprofits in Hall, Hamilton, Howard and Merrick Counties that serve over 50,000 people each year. The funds are distributed in two ways – through the community investment process and the community impact grant program.

Community Investment Process
Allocation of Campaign Funds to United Way Partner Agencies

Each spring, the Heartland United Way completes a community investment process, where community volunteers determine how United Way campaign funds would be best allocated to the 16 partner agencies for the upcoming year. The volunteers play a vital role in evaluating the United Way-funded programs during day-long assessments.

The volunteers are grouped into teams to review funding requests from the partner agencies.  The teams listen to agency presentations, review agency applications and program results, and make funding recommendations to the Heartland United Way board of directors.

The community investment process ensures that dollars donated to the Heartland United Way are distributed to the most needed programs and services each year. Through the process, the volunteers are encouraged to provide input as to which issues they think need the most attention in our communities and how campaign funds can best be used to address these needs.