Mission & Goals

Mission & Goals
Cake from 75th Annual Meeting


Founded in 1947, Heartland United Way is a local community impact and fundraising organization that aims to improve lives and create possibilities for people in Hall, Hamilton, Howard and Merrick Counties. Heartland United Way achieves its mission through advocacy, leadership and support for nonprofit organizations that help individuals and families gain access to educational, economic and health opportunities. With the help of diverse community partners who serve as board members, impact council members and volunteers, Heartland United Way advances the common good by building opportunities for individuals and families to live independent, successful lives. Heartland United Way thrives on the generosity of its donors, and all donor dollars are wisely invested locally by dedicated community volunteers into high-performing programs.


To improve lives and create possibilities


Brand Anthem

At Heartland United Way, we fight for the health, education and financial stability for every person in every community.


Education, Income and Health

Heartland United Way works toward goals in education, income and health, which we believe are the building blocks for a good quality of life. We are taking steps to accomplish the following goals in our communities:

  • Education: Improve early grade reading levels and cut the high school drop-out rate in half
  • Income: Cut the number of low-income families that are financially unstable in half
  • Health: Increase the number of people who are healthy and avoid risky behavior by one-third

Our goals are ambitious, but with the help of community partners like you, we can achieve them.


To value diversity is to respect and appreciate race, religion, skin color, gender, nationality, language differences, sexual orientation, gender identity, physical, mental and developmental abilities, age, socioeconomic status, work and behavioral styles, parental status and the perspectives of each individual shaped by their nation, culture and experiences. To be inclusive is to leverage diversity by bringing together unique individual backgrounds to collectively and more effectively address the issues facing our communities.

There is neither exclusion nor discrimination with regard to hiring, assignment, promotion or other conditions of Board member selection or staff employment HUW will cooperate fully with the applicable regulations of the Civil Rights Act of 1964 to achieve equal employment opportunity for all persons in filling staff positions We identify ourselves as an equal employment opportunity employer in recruitment advertisements

The Heartland United Way recognizes diversity exists and will strive to involve every segment of the Heartland Area in our work The HUW will advocate and promote diversity among its board, staff, agencies, volunteers, programs and donors We will build on the diversity of people in our communities and value their ideas and perspectives. 

The Heartland United Way will embrace diversity and make it an integral part of our organization HUW will maintain an organizational environment that enables all people to perform to their potential by actively valuing different backgrounds and perspectives, fostering teamwork and collaboration among members of the communities in the Heartland Area, and maximizing contributions to the HUW by using the skills, talents and resources of all members of our communities.

Matt Gotschall at HUW 75th Annual Meeting
Stephanie at the 75th Annual Meeting