
Our mission is to improve lives and create possibilities for individuals and families across Hall, Hamilton, Howard, and Merrick Counties in central Nebraska.
At Heartland United Way, our work is rooted in integrity, compassion, and the belief that real change happens when we come together. Guided by these values, we unite people and resources to improve health and well-being, expand opportunities for youth, strengthen financial stability, and build community resiliency. Every decision we make and every action we take is centered on creating lasting impact—for individuals, families, and the communities we serve.
Compassion – We care deeply about people and communities. We listen, learn, and act with empathy.
Opportunity for All – We believe everyone deserves the chance to reach their full potential. We are committed to removing obstacles, expanding access, and creating environments where all people can thrive.
Collaboration – We believe we are stronger together. We build partnerships, unite resources, and mobilize communities for collective impact.
Integrity – We are transparent, accountable, and committed to doing what’s right—even when it’s not easy.
Innovation – We seek creative solutions and embrace new ideas that help us serve better and respond to emerging needs.
These values are the foundation of our mission—and the reason we remain focused on building stronger families, stronger communities, and a brighter future for all.
United Way is committed to providing an inclusive and welcoming environment for all members of our community, volunteers, and staff. We do not discriminate on the basis of age, race, national origin, religion, gender, disability, pregnancy, veteran status, or any other protected characteristic in any of our programs, activities, or employment practices. We respect and value the diversity of our community and strive to ensure that all individuals are treated with dignity and respect. Discrimination or harassment based on any of these factors is strictly prohibited and will not be tolerated. We are dedicated to promoting equality and diversity in all aspects of our organization and are committed to upholding this policy in everything we do.