Participants pick out toys during the 2024 Holiday Toy Drive

During the holiday season, Heartland United Way provides necessities, gift items, and food vouchers to individuals experiencing extraordinary needs through three programs – Holiday Toy Program, Holiday Adopt a Family Program, & Christmas Cheer. The Heartland United Way works closely with our community, local school social workers, United Way community partners, and the U.S. Marine Corps & their Toys for Tots program to make these programs possible.

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Need Food?


Christmas Cheer was established in 1910 to provide a helping hand to local families during the holidays. A volunteer board operated this program, and in 2024 the Heartland United Way started to carry on this tradition. This program provides a grocery voucher for a holiday meal to people in need in Hall County.
Sign up for this program begins in October 1, 2025.

Need Gifts?

 


Heartland United Way works in partnership with the U.S. Marine Corp each year to offer the Heartland United Way Toy Drive & Toys for Tots Distribution. Children must be 12 years old or younger and reside with you in Hall, Hamilton, Howard, or Merrick Counties in Nebraska to be eligible for this program. 
Parents whose children are accepted into the program will receive a letter/voucher to “shop” for their child’s gift from the donated items. The goal is to collect enough items so each child will receive one toy, a stuffed animal, and a book or game.

Applications open on October 1, 2025.
Christmas Cheer registration opens October 1, 2025.