
During the holiday season, Heartland United Way provides necessities, gift items, and food vouchers to individuals experiencing extraordinary needs through three programs – Holiday Toy Program, Holiday Adopt a Family Program, & Christmas Cheer. The Heartland United Way works closely with our community, local school social workers, United Way community partners and the U.S. Marine Corps & their Toys for Tots program to make these programs possible.
Each year, our organization is able to serve the referred individuals and families because of the generosity of our community members and the assistance of local businesses.
If you're looking for assistance, click here.
Heartland United Way Holiday Toy Drive
Parents whose children are accepted into the program will receive a letter/voucher to “shop” for their child’s gifts from the donated items on distribution day.
In 2024, 2,479 children received gifts through this program.
Donations of new, unwrapped toys and gently-used books are collected starting in November 2025. Please drop off donations of new, un-wrapped toys at the Heartland United Way office (1441 N Webb Road, Grand Island).
Donations of new, unwrapped toys and gently-used books are collected starting in November 2025. Please drop off donations of new, un-wrapped toys at the Heartland United Way office (1441 N. Webb Road, Grand Island). Other donation sites will be listed here in November.
Thank you for your interest in becoming a Toy Collection Site!
Please complete the form below by November 1.
Important Dates:
Boxes Available for Pickup - November 3 - 5
Heartland United Way Toy Drive Collection - November 7 - December 7
Heartland United Way Toy Drive & Toys for Tots Distribution - December 11
Check Go2Volunteer for holiday volunteer opportunities!
Holiday Adopt a Family Program
Christmas Cheer
Christmas Cheer was established in 1910 to provide a helping hand to local families during the holidays. A volunteer board operated this program, and in 2024 the Heartland United Way began to carry on this tradition. This program provides a grocery voucher for a holiday meal to Hall County people & families in need. In 2024, 1,081 families received food vouchers through this program.
Nominations for Adopt a Family close in early November.
Once nominations close, anonymous information will be shared with the adopter families in mid-November to give adopters at least two weeks to shop and wrap presents before delivering them to the Heartland United Way.
Depending on the family you are paired with will determine when to bring your wrapped, precious gifts to the Heartland United Way. Our team will connect with you to provide you with a timeline to be determined.
To donate to this program, contact the Heartland United Way. Other donation locations will be announced.