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Apply for holiday help starting October 1st

GRAND ISLAND, NEBRASKA (September 30, 2025) The holiday season is almost here and so is more help for families struggling in Hall, Hamilton, Howard and Merrick Counites.

Registration for the Heartland United Way’s holiday assistance programs begins October 1 through November 17, at 5:00 p.m.

HUW boosts assistance to our communities in three ways this time of year: Heartland United Way Toy Collection & Toys for Tots Toy Distribution, Holiday Adopt a Family Program and Christmas Cheer Food Vouchers.

Helping During the Holidays

During the holiday season, Heartland United Way provides necessities, gift items, and food vouchers to individuals experiencing extraordinary needs through three programs – Holiday Toy Program, Holiday Adopt a Family Program, & Christmas Cheer. The Heartland United Way works closely with our community, local school social workers, United Way community partners and the U.S.