Campaign Toolkit

2022 GMC Terrain

Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in the heartland. 

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting the Heartland United Way team. We are here to help and share best practices, materials, ideas from others, and more. Call us at (308) 382-2675. *This page is still being perfected. Please check back again! 


START HERE: How to Run a Great Campaign

Over the years, we have learned a lot from teams like yours about what makes a United Way campaign successful. We have compiled this booklet of best practices, tips and tricks, and sample timelines and messages to help you make your plan. It's a great place to start if you are new to campaign, or an excellent resource to remind you of some fundamentals if you've done this before.


Campaign Management Tools

These tools and resources are valuable in helping you build and plan your United Way campaign.


Getting Employees Engaged In Your Campaign


Leadership Groups


Community Impact

Help encourage donations by sharing how United Way uses those dollars to make real, impactful change in central Nebraska.


Communications, Promotional & Campaign Materials

The following tools are available for you to use, paraphrase, or re-purpose to help promote your Heartland United Way campaign.


Campaign Materials - Click to view PDF of each item.


Community Partner Card                                 HUW Brochure                                        HUW Pledge Card


         United Way Community Partner 2022                               2022 - 2023 Brochure                       pledge


Heartland United Way Logo                     Heartland United Way Logo - Horizontal

HUW Logo              HUW Logo Horizontal


Heartland United Way Campaign Success Stories and Videos - Click image to view on YouTube

Your ONE Donation Video 2021                                        2021 Heartland United Way Campaign Video

ONE     Campaign Video

 2019 Heartland United Way Campaign Video                     Heartland United Way Impact Video

2019 Campaign Video     HUW Stat Video

HUW Community Partner Video                                        Karen Rathke Introduction Video

Community Partner Video

      Karen Intro


TOA AE    Red Cross


BBBS   Boy Scouts


BT    CNCAA    HH Image


Legal Aid    Lit Council



LFS   MC Video 


Teammates    tccc

                                                                                                              Click to view full Tour of Agencies video on YouTube!

YMCA    Full TOA


BBBS    MC Image


Adult ED    TeamMates 


CNCAA Testimonial    CNCAA Program


Crisis Center    CASA




Red Cross    TCCC


Girl Scouts

Pacesetter Kickoff Brainstorming
Pacesetter Kickoff Husker Theme